Prior to this brand overhaul, HdL Companies' branding was a tad all over the place. While all of their subcompanies operate independently, it is crucial to keep the parent branding consistent and recognizable. This resulted in the creation of several new logos in a newly established branded house. A new brand guidelines was developed and colors assigned to each sub company, giving each sub company a distinct identity all the while keeping the focus on the parent company as a whole. On top of creating the branded house, a new overall brand style was created for a multitude of assets needed for company operation - interior documents, client newsletters, social media assets, etc.
