Personal / Passion
A long-form passion project years in the making. The Mind is the Universe is a personal coffee table book built from a life of travel and nature photography — each spread pairing original imagery with abstract, interpretive copy that reflects on what I see behind the lens. Equal parts visual journal and design object, it's an ongoing work that drives a continued need to explore nature, and will be printed once enough pages have been gathered.
Branding
HdL Companies came to the table with a fragmented brand — each service line operating under its own separate identity with no visual connection to the parent company. The solution was a branded house strategy: unifying every entity under the HdL Companies name and the brand equity it had already built. The result was a comprehensive brand guidelines system applied across all service lines, creating a cohesive family of marks that finally looked like they belonged together.
Collateral
Henderson International School is a private international school in Henderson, Nevada serving students from ages 3 to 14. The goal of this project was to create a polished admissions brochure for prospective parents — a piece that needed to feel as premium as the school itself. Warm, informative, and visually inviting, the design had to communicate curriculum, campus life, and values at a glance, giving families the confidence to take the next step and inquire.
RFP & Proposal Design
Large-scale RFP and proposal design is a discipline of its own — part editorial, part brand, part deadline management. With experience across documents ranging from 20 to 200 pages, the challenge is never just making things look good. It's conceiving the cover, laying out every page, and maintaining visual consistency and readability from start to finish — regardless of how much content gets thrown at you. Clean, professional, and built to win the room.
Logo
Tracer Validation secures critical supply chains by creating an unbreakable digital fingerprint for every component it tracks — protecting industries from counterfeit parts, tampering, and theft. The logo brief was clear: convey identity and validation in a single mark. A fingerprint was the natural answer. Instantly recognizable, universally understood, and directly tied to the core of what Tracer does — proving that something is exactly what it claims to be.
Event Signage
PropSwap is the first marketplace where sports bettors can buy and sell prop bets across any sport. This event signage was designed for tabletop placement at a live sporting event, built to cut through the noise of a busy venue and drive engagement with an active promotion. Clean, bold, and direct — the goal was to stop attendees mid-conversation and give them a reason to pull out their phone.
Logo
Roman Road Productions is an emerging film, television, and social media production company passionate about stories that explore the human experience. The logo brief called for something rooted in Roman visual identity — a mark that felt historic, powerful, and timeless. The challenge was translating that aesthetic into something clean and modern enough to represent a forward-thinking production company bringing the next generation of content to a global audience.
Social Media
Remington Nevada is a premier commercial real estate developer in the Southwest, with over 100 years of combined team experience and a portfolio of large-scale shopping centers across Nevada and Arizona. This ongoing social media work focuses on creating content-specific assets that maintain a consistent brand presence across platforms — building recognition over time through clean, on-brand visuals that reflect the quality and credibility of their developments.
Personal / Passion
A personal passion project exploring the dramatic potential of colored light. Using colleagues as willing models, this series plays with the tension between shadow and vivid single-source lighting — red, blue, and green — to create portraits that feel cinematic and intentional. Less about technical perfection and more about the creative process of experimenting with light as a design element, and what happens when you hand someone a color and just shoot.
Social Media
Unicycive Therapeutics is a publicly traded biotech company pioneering novel treatments for kidney disease — a condition affecting 1 in 7 American adults, most of whom don't know they have it. This series of social media visuals was designed to raise investor awareness and drive traffic to their investor profile. Each post balances factual clinical data with clean, compelling design — building credibility and visibility for a company working to bring life-changing medicine to patients who can't afford to wait.
Animated Web Banners
Desilux is a designer luxury brand with a strong e-commerce presence. The brief called for a series of animated web banner ads designed to capture attention, communicate the brand's premium aesthetic, and drive traffic to their online store. Built as HTML5 animated banners, each ad balances motion and restraint — enough movement to stop the scroll, refined enough to feel at home alongside a luxury product.
Apparel
Acres Craft Cannabis needed something worth wearing. The brief was straightforward — create a graphic tee design for their Las Vegas store launch that could double as swag and a walking advertisement. The goal was a visual that felt creative and culturally relevant, something customers would actually want to put on. Bold enough to turn heads, and playful enough to capture the fun, creative spirit of the brand.
I'm Pablo Rodriguez — a creative director who still does the work. No handoffs, no middlemen. Just senior thinking and hands-on craft.
I'm Pablo Rodriguez. A creative director + designer who has worked across more industries and more mediums than most. I take projects from first concept to final delivery, and I'm hands-on at every step.
Based in Las Vegas, available everywhere. If you need senior creative thinking without the agency overhead, let's talk.
I've developed and implemented creative solutions for clients across:
Fill out the form below or email me directly at pablo@nativecreativestudio.com — I'll get back to you within 48 hours.
